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Blog
The Key to More eComm Sales: Match Your Marketing with Your Brand
If your marketing strategy doesn’t match your brand, you’re missing out (big time) on sales. Here’s how to ensure your marketing is consistent with your brand. In the active, ever-evolving world of eCommerce, it’s easy to be overcome by the artistic eye-candy of...
Building a Powerful Brand Identity: A Guide for eComm Store Owners
I’ll let you in on a little secret: Your brand blends in with the rest- that’s why your growth is stagnant. In the hustle-bustle world of e-commerce, brand identity is more than just a trendy luxury - it's an absolute necessity to effectively grow and scale your...
How to Leverage Digital Marketing Trends for Your eComm Store
In the ever-changing digital landscape for eCommerce (seems like trends change about as fast as junior high girls change boyfriends), your success is deeply rooted in understanding the latest marketing trends and knowing how to leverage them. I get it. As an eComm...
7 Basic Marketing Principles That Will Explode eComm Growth
Marketing is the lifeblood of any business, so understanding the basic principles is crucial to long-term eComm growth and success. Unfortunately, the fundamental concepts of marketing have been somewhat overlooked in the digital space. And I get it. Certainly not...
The Ethics of AI and How it’s Impacting Marketing
Artificial intelligence (AI) is drastically changing the way businesses operate, streamline their processes, and make data-driven decisions. It has made nearly every facet of doing business easier than ever before. One particular area that AI is making a significant...
Facebook Ads for eComm Brands: 4 Things You Must Know
WARNING: This is NOT your typical “Facebook Ad Hack” blog post. But it is some expert insight for what you need to know about Facebook ads so you will have the best chance for success. My long-term experience of working with hundreds of eComm clients has helped my...
How to Know if You Need a Business Coach OR a Consultant
As the old saying goes, “Hindsight is 20-20”. If I could have a do-over in the early stages of my business, I would have totally hired a qualified expert to help me out. But, you simply don’t know what you don’t know, right? A common question I’m asked time and time...
How Your “eComm Expert” Could Be Hurting Your Business
Hiring an eComm expert to help you market your products may be hurting your business instead of helping it. How do you know if the eComm “expert” you bought for a hefty price (coach, consultant, digital marketer, support staff) is truly an expert… or just a wanna-be...
2023: The Key to Mind Blowing eComm Success
“Just do the darn thing” mindset is key to your eComm success in 2023. Stop with the planning, perfecting, or putting off the next step that has the potential to catapult the growth of your business - and just do it. Harry S. Truman said it best… “Imperfect action is...
A New Way to Grow Your eComm Business in 2023
… because hello, I don’t know an eComm entrepreneur who doesn’t want to grow and scale their business in 2023. I mean, YOU wouldn’t be here reading this blog if you weren’t one of them, right? So, let’s talk about “growth” for a minute. Professional and personal...