Blog
Blog
Digital Literacy: What eComm Business Owners Need to Know About Selling Online
I know what you’re thinking - “I’m a small business owner, not an online reading teacher. How does ‘digital literacy’ apply to me?” Fair enough. However, that proves my point right out of the gate. There are limited resources for eComm business owners to help them...
How to Boost eComm Sales: Marketing Strategy Tips & Tricks
It doesn’t matter if you’re a grizzled veteran or a wet-behind-the-ears eComm store owner, these marketing tips & tricks for boosting eComm sales are for you. Read ‘em… and watch your conversions explode. Orrrrrrrr, don’t read them… and weep. So, first things...
ATTN eComm Entrepreneurs: Why Your Business Mindset Matters
As “woo-woo” as it may sound, your business mindset matters. Having a healthy business mindset fosters creativity, stimulates critical thinking, and leads to better business decisions - the building blocks for long-term success. Conversely, having an unhealthy...
A Guaranteed Way to Build Your eComm Customer Base & Increase Sales
Building your customer base and increasing sales will scale your eComm business toward profitability. Well, that’s a “Captain Obvious” truth we can all agree with, right? Profitability is the end goal for every eComm business owner (likewise for brick and mortar...
eComm Marketing Audit: The First Step Toward Massive Business Growth
I know, I know. Just hearing the word “audit” can prompt a response similar to your body’s reaction to a bad burrito… mostly because it’s associated with a financial audit or, more specifically, the IRS. And although I feel it’s good business practice to run...
Customer Service: 3 Simple Ways to Build Customer Retention and Brand Loyalty
One of the most critical elements of running an eComm business is customer retention. Unfortunately, this topic doesn’t get near the attention it deserves. Customer retention is the base on which to grow and scale your eComm business. One of the easiest and most...
How to Overcome Today’s Supply Chain Distribution Challenges
Remember that time the world ran out of everything? I remember it like it was yesterday because it’s currently our today… and tomorrow… and the next day. And I know you can relate or you wouldn’t be here reading this blog. Sure, our supply chain distribution...
eComm Order Fulfillment: What It Is and Why It Matters
The key to creating happy eComm customers who keep coming back for more is a killer order fulfillment process. Oh, trust me. I get it. It’s not one of the most invigorating topics to talk about over a cup of whatever suits your fancy (depending on the time of day,...
3 Things You Should Measure to Grow and Scale Your eComm Business
The mention of measuring metrics will snap an eComm business owner out of biz bliss as quick as budgets and bills will wake newlyweds from their honeymoon slumber. I get it… Measuring metrics isn’t the most “romantic” topic to discuss as an entrepreneur… BUT it’s...
How to Run a Successful Online Business & Still Be Present with Your Kids
Running a successful business AND being a kick-ass mom IS possible. But you don’t just add water, stir, and hope for the best. There is a method to this mompreneur reality that will help you succeed at both. I recently had the honor of interviewing a good friend and...