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Blog
How to Know if You Need a Business Coach OR a Consultant
As the old saying goes, “Hindsight is 20-20”. If I could have a do-over in the early stages of my business, I would have totally hired a qualified expert to help me out. But, you simply don’t know what you don’t know, right? A common question I’m asked time and time...
How Your “eComm Expert” Could Be Hurting Your Business
Hiring an eComm expert to help you market your products may be hurting your business instead of helping it. How do you know if the eComm “expert” you bought for a hefty price (coach, consultant, digital marketer, support staff) is truly an expert… or just a wanna-be...
2023: The Key to Mind Blowing eComm Success
“Just do the darn thing” mindset is key to your eComm success in 2023. Stop with the planning, perfecting, or putting off the next step that has the potential to catapult the growth of your business - and just do it. Harry S. Truman said it best… “Imperfect action is...
A New Way to Grow Your eComm Business in 2023
… because hello, I don’t know an eComm entrepreneur who doesn’t want to grow and scale their business in 2023. I mean, YOU wouldn’t be here reading this blog if you weren’t one of them, right? So, let’s talk about “growth” for a minute. Professional and personal...
Social Media Marketing: Know Which Platform is the Right One for Your eComm Store
Does marketing your eComm store on social media make you want to poke your eyeballs out? Trust me when I say, I feel you to the core of my eComm being. One of the most common struggles I hear about from people - whether they’re in my Facebook Group, a consulting or...
How to Leverage User-Generated Content in Your Marketing Strategy
If you aren’t using user-generated content in your marketing strategy, then you’re going to want to read this blog until the very end. Two to three scrolls on desktop, four-ish scrolls if you’re mobile - because ain’t nobody got time to read fluffy content that’s...
eCommerce: How to Use Visual Assets to Boost Your Conversion Rate
If you build it, they will come, right? Sure, they might come… but that doesn’t mean they’ll buy. High hopes for mind blowing conversion rates require more than a killer website and an amazing product. Want to know how to boost your conversion rate before your...
How Automated Email Sequences Will Make You More Money
What’s simple, inexpensive, and still performing money magic in the eComm world? Email marketing… that’s what. Although changes are constantly taking place in the digital space (almost as fast as junior high girls change boyfriends), one thing remains the same: email...
Digital Literacy: What eComm Business Owners Need to Know About Selling Online
I know what you’re thinking - “I’m a small business owner, not an online reading teacher. How does ‘digital literacy’ apply to me?” Fair enough. However, that proves my point right out of the gate. There are limited resources for eComm business owners to help them...
How to Boost eComm Sales: Marketing Strategy Tips & Tricks
It doesn’t matter if you’re a grizzled veteran or a wet-behind-the-ears eComm store owner, these marketing tips & tricks for boosting eComm sales are for you. Read ‘em… and watch your conversions explode. Orrrrrrrr, don’t read them… and weep. So, first things...