5 Ways to Find the Right Client
One of the biggest issues I hear from my clients is the struggle to find the right customers and how to build their customer base. I watch people search in all the wrong places, and then scratch their heads about why they haven’t added any new business. Finding clients doesn’t have to be hard, here is a simple list I put together on ways to add customers to your business.
The best way to get new business is to ask for referrals from the customers they have already served. People who have experienced the service or product are more likely to refer friends or other business owners. Referrals convert higher than any other lead source and as a business owner, never be afraid to ask for a referral.
2. Join a Networking Group
“If I am a new business how do I get referrals?” New firms that work in virtual space feel like all of their new clients must come from someplace online. I disagree, I have found getting connected in your local community will bring in, even more, business. Finding a local networking group and join. The physical connection will increase and broaden your client options.
3. Guest Blogging
A simple way to be seen as an expert in your field is to Guest Blog. Larger blogs will host guests as a way to drive new traffic to their page. Guest Blogging is an opportunity for a business to highlight their expertise. Need relevant content? Check out resources like http://alltop.com. Not sure where to find blogging opportunities? Use resources like http://www.petersandeen.com/list-of-guest-blogging-sites/ Guest Blogging is an easy way to get in front of a new client base and reach a wider audience.
Partner with non-competing companies. Find another company or companies that offer products or services in a similar niche. Work in partnership with direct referrals. I have found this is an easy way to build my own business. This works similar to an affiliate program, that way when your partner company doesn’t offer a particular service, they can partner with you and you both can benefit.
5. Speaking Engagements
In the world of virtual business, it is hard for future clients to get a sense of the person(s) behind the company. If a customer can put a face and personality to the company name; it will personalize the business. Remember Marketing 101, Know, Like, Trust? This applies even more in the virtual space, but if you can find in-person conferences, industry social events, local networking groups (remember point #2) then you instantly build credibility with your audience. Don’t be afraid of public speaking. Just do it.
With a little bit of creativity and effort on the part of the new business, you will have new clients coming to you instead of you having to go out in search of new business. Don’t over complicate things, leverage your resources and referrals, get connected in a local networking organization, guest blog, get linked to non-competing companies, and find places to speak publicly.
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Dawn Sinkule, the Founder of Digital Dawn, is an MBA graduate, Strategy and Business Growth Consultant as well as a Certified Online Business Manager with more than 16 years of corporate experience working for a Fortune 50 company. Dawn and her team work with passionate six figure business owners who want to grow, expand, and explode their businesses. Dawn and the DD team provide your choice of self-implementation or fully done for you solutions, and both include detailed business strategies, automation, systems, and most importantly the satisfaction of knowing your business is heading the right direction. Her clients get not only the experience of a Fortune 50 leader, but also a personalized and customized strategy as well as an implementation team: AKA your secret weapon for success.