If your marketing strategy doesn’t match your brand, you’re missing out (big time) on sales. Here’s how to ensure your marketing is consistent with your brand. In the active, ever-evolving world of eCommerce, it’s easy to be overcome by the artistic eye-candy of...
I’ll let you in on a little secret: Your brand blends in with the rest- that’s why your growth is stagnant. In the hustle-bustle world of e-commerce, brand identity is more than just a trendy luxury – it’s an absolute necessity to effectively grow and...
In the ever-changing digital landscape for eCommerce (seems like trends change about as fast as junior high girls change boyfriends), your success is deeply rooted in understanding the latest marketing trends and knowing how to leverage them. I get it. As an eComm...
Artificial intelligence (AI) is drastically changing the way businesses operate, streamline their processes, and make data-driven decisions. It has made nearly every facet of doing business easier than ever before. One particular area that AI is making a significant...
WARNING: This is NOT your typical “Facebook Ad Hack” blog post. But it is some expert insight for what you need to know about Facebook ads so you will have the best chance for success. My long-term experience of working with hundreds of eComm clients has helped my...
As the old saying goes, “Hindsight is 20-20”. If I could have a do-over in the early stages of my business, I would have totally hired a qualified expert to help me out. But, you simply don’t know what you don’t know, right? A common question I’m asked time and time...
