Or, listen on your favorite app: iTunes (Apple Podcasts) | Spotify

03. Why hiring a non e-Comm expert can make you bankrupt

Episode Summary

In this episode, Dawn talks about why you should be wary of hiring anyone who doesn’t have an eCommerce background. After seeing so many of her clients come to her almost bankrupt, you’re going to want to listen to how you can avoid these mistakes

Key Takeaways To Tune In For

  • [02:18] Over the last year, more people are getting into the eComm retailers space than ever before
  • [03:39] There is a fundamental difference between being an expert in “digital marketing” and being an expert in digital marketing for eCommerce 
  • [04:40] The difference between an info product and selling eCommerce
  • [07:44] When you hire someone to help you with marketing and strategy, make sure they have an understanding of eCommerce  
  • [10:02] Things you should understand as an eComm business owner 
  • [13:35] One of the biggest gaps I see with business owners 
  • [14:35] Tips to finding a digital marketing expert to fit your business

Resources talked about in this episode

Visit our social media for more information

Ready for the support of partners you can count on?

Let’s begin.

Apply for your Free strategy session
The eCommerce Growth Lie No One Wants to Admit

The eCommerce Growth Lie No One Wants to Admit

The eCommerce growth lie tells brands they need more customers to scale, but sustainable growth starts with keeping the ones they already have. This post explores why retention, trust, and customer lifetime value outperform endless acquisition, and how shifting your strategy can build a stronger, more profitable business.

Why Your Customers Are Paying Attention But Still Not Buying

Why Your Customers Are Paying Attention But Still Not Buying

Your customers may be clicking, browsing, and paying attention, but that does not mean they are ready to buy. This post breaks down the gap between attention and intent, why high engagement can hide deeper conversion issues, and how brands can build more clarity, trust, and certainty to turn interest into action.