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7. Planning Now For What Could Happen Later – 4th Quarter Planning Tips

Episode Summary

In this episode, nerd out with Dawn as she walks you through tips and tricks of how she thinks about eCommerce planning and why doing your strategy well before the 4th quarter could be a game-changer for your business’s success.

Key Takeaways To Tune In For

  • [02:35] Why you should be planning your 4th quarter during your 2nd quarter
  • [05:35] Planning the marketing part of your 4th quarter 
  • [07:15] Thinking about your planning process as a funnel 
  • [11:50] The biggest struggle I see with eComm businesses during 4th quarter
  • [13:20] Figuring out your Facebook Ad spend before your 4th quarter 
  • [18:20] How are you going to promote to your current customers

Resources talked about in this episode


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What Digital Dawn Media Buyers Wish Everyone Knew

What Digital Dawn Media Buyers Wish Everyone Knew

In the bustling world of digital marketing, our media buyers at Digital Dawn have some invaluable insights that every business owner should know. These nuggets of wisdom come from years of experience and countless successful campaigns. Let’s dive into what our media buyers wish everyone knew to help elevate your marketing game.