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7. Planning Now For What Could Happen Later – 4th Quarter Planning Tips

Episode Summary

In this episode, nerd out with Dawn as she walks you through tips and tricks of how she thinks about eCommerce planning and why doing your strategy well before the 4th quarter could be a game-changer for your business’s success.

Key Takeaways To Tune In For

  • [02:35] Why you should be planning your 4th quarter during your 2nd quarter
  • [05:35] Planning the marketing part of your 4th quarter 
  • [07:15] Thinking about your planning process as a funnel 
  • [11:50] The biggest struggle I see with eComm businesses during 4th quarter
  • [13:20] Figuring out your Facebook Ad spend before your 4th quarter 
  • [18:20] How are you going to promote to your current customers

Resources talked about in this episode


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23. Brand Highlight with Tamara Zantell

23. Brand Highlight with Tamara Zantell

What does it take to raise a millionaire entrepreneur and help support a business mogul? Guest Tamara Zantell, mom and entrepreneur extraordinaire shares all in this exclusive interview about building the Zandra Beauty mega brand.

22. Why Mindset Matters in Business

22. Why Mindset Matters in Business

Mindset matters and it can play a huge role in how your business moves forward. In this episode, Dawn shares lessons she’s learned as she’s had to work hard on mindset and how you can use mindset shifts to move your business forward.