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12. Creating Amazing Copy that Drive Sales with Anika Watkins

Episode Summary

Understanding your customer through copy how you attract and retain your ideal customers. In this episode, Dawn talks to copywriting expert Anika Watkins about copy that converts, and how to leverage email marketing to drive sales.

Key Takeaways To Tune In For

  • [01:20] Anika’s background 
  • [02:30] Copy mistakes eComm businesses make on their website
  • [06:30] Why you should have a brand voice and copy guidelines
  • [09:20] Why you shouldn’t be writing your product descriptions
  • [11:45] Product description tips 
  • [15:15] Tips to finding copy  inspiration 
  • [17:35] Why you should have continues email marketing 
  • [22:00] What makes a great abandoned cart sequence 
  • [25:45] New customer sequence 
  • [28:20] Tips for copywriting 

Resources talked about in this episode

 

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