12. Creating Amazing Copy that Drive Sales with Anika Watkins

Episode Summary

Understanding your customer through copy how you attract and retain your ideal customers. In this episode, Dawn talks to copywriting expert Anika Watkins about copy that converts, and how to leverage email marketing to drive sales.

Or, listen on your favorite app: iTunes (Apple Podcasts) | Spotify 

Key Takeaways To Tune In For

  • [01:20] Anika’s background 
  • [02:30] Copy mistakes eComm businesses make on their website
  • [06:30] Why you should have a brand voice and copy guidelines
  • [09:20] Why you shouldn’t be writing your product descriptions
  • [11:45] Product description tips 
  • [15:15] Tips to finding copy  inspiration 
  • [17:35] Why you should have continues email marketing 
  • [22:00] What makes a great abandoned cart sequence 
  • [25:45] New customer sequence 
  • [28:20] Tips for copywriting 

Resources talked about in this episode

 

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17. 3 Simple Things Every Business Owner Should Be Measuring

17. 3 Simple Things Every Business Owner Should Be Measuring

Seems like common sense when you say it on a Podcast. In this episode, Dawn talks about 3 measurements every business owner should be tracking on a monthly basis. They might seem like no-brainers, but so many eComm business owners aren’t even looking.

16. Learn Business Strategy From One Of The Best In eComm with Kale Inoue

16. Learn Business Strategy From One Of The Best In eComm with Kale Inoue

In this episode, Dawn talks Business Strategy with one of the best in the eComm industry, Kale Inoue. Kale is a serial entrepreneur, owner and founder of Make Cool Stuff and he himself is as cool as they come. If you ever wanted a real, solid eComm business strategy, you won’t want to miss this episode.