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12. Creating Amazing Copy that Drive Sales with Anika Watkins

Episode Summary

Understanding your customer through copy how you attract and retain your ideal customers. In this episode, Dawn talks to copywriting expert Anika Watkins about copy that converts, and how to leverage email marketing to drive sales.

Key Takeaways To Tune In For

  • [01:20] Anika’s background 
  • [02:30] Copy mistakes eComm businesses make on their website
  • [06:30] Why you should have a brand voice and copy guidelines
  • [09:20] Why you shouldn’t be writing your product descriptions
  • [11:45] Product description tips 
  • [15:15] Tips to finding copy  inspiration 
  • [17:35] Why you should have continues email marketing 
  • [22:00] What makes a great abandoned cart sequence 
  • [25:45] New customer sequence 
  • [28:20] Tips for copywriting 

Resources talked about in this episode


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What Digital Dawn Media Buyers Wish Everyone Knew

What Digital Dawn Media Buyers Wish Everyone Knew

In the bustling world of digital marketing, our media buyers at Digital Dawn have some invaluable insights that every business owner should know. These nuggets of wisdom come from years of experience and countless successful campaigns. Let’s dive into what our media buyers wish everyone knew to help elevate your marketing game.