Episode Summary
Key Takeaways To Tune In For
- [02:35] What is conversion rate optimization
- [05:30] Why it doesn’t always matter how much traffic you get
- [07:00] What is the average conversion rate
- [09:35] Setting up google analytics
- [10:15] Why you want to set up google analytics
- [11:30] What is Hot Jar and why you need it
- [14:15] Tips to improving your website
- [21:15] Why making too many changes to your website, at once is not a good strategy
- [21:55] Why you should have a changelog
- [23:45] Understanding your buyer’s journey
- [26:15] Why page speed is important for conversion rate optimization
- [29:05] What is a call to action and why you need a good one
Resources talked about in this episode
- Mentioned: The Nimble Co. Google Analytics Course (affiliate link)
- Mentioned: Shopify Checklist
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