08. The Podcast_WEBSITE_Guest 1520 X 900 (1)

Or, listen on your favorite app: iTunes (Apple Podcasts) | Spotify

13. Lions, Tigers, and Conversion Rates… OHH MYY

Episode Summary

In this episode, Dawn talks about Conversion Rate Optimization (CRO) , what it is, how can you as a business owner learn more about it and what are some ways you can start converting your website traffic today.

Key Takeaways To Tune In For

[02:35] What is conversion rate optimization
[05:30] Why it doesn’t always matter how much traffic you get
[07:00] What is the average conversion rate
[09:35] Setting up google analytics
[10:15] Why you want to set up google analytics
[11:30] What is Hot Jar and why you need it
[14:15] Tips to improving your website
[21:15] Why making too many changes to your website, at once is not a good strategy
[21:55] Why you should have a changelog
[23:45] Understanding your buyer’s journey
[26:15] Why page speed is important for conversion rate optimization
[29:05] What is a call to action and why you need a good one

Resources talked about in this episode

Mentioned: The Nimble Co. Google Analytics Course (affiliate link)
Mentioned: Shopify Checklist
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