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Episode Summary

Key Takeaways To Tune In For

• [02:35] What is conversion rate optimization 
• [05:30] Why it doesn’t always matter how much traffic you get 
• [07:00] What is the average conversion rate 
• [09:35] Setting up google analytics 
• [10:15] Why you want to set up google analytics
• [11:30] What is Hot Jar and why you need it 
• [14:15] Tips to improving your website
• [21:15] Why making too many changes to your website, at once is not a good strategy 
• [21:55] Why you should have a changelog
• [23:45] Understanding your buyer’s journey 
• [26:15] Why page speed is important for conversion rate optimization 
• [29:05] What is a call to action and why you need a good one

Resources talked about in this episode

• Mentioned: The Nimble Co. Google Analytics Course (affiliate link) 
• Mentioned: Shopify Checklist
• Book a Call  – Digital Dawn Agency

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