13. Lions, Tigers, and Conversion Rates… OHH MYY

Episode Summary

In this episode, Dawn talks about Conversion Rate Optimization (CRO) , what it is, how can you as a business owner learn more about it and what are some ways you can start converting your website traffic today.

Or, listen on your favorite app: iTunes (Apple Podcasts) | Spotify 

Key Takeaways To Tune In For

  • [02:35] What is conversion rate optimization 
  • [05:30] Why it doesn’t always matter how much traffic you get 
  • [07:00] What is the average conversion rate 
  • [09:35] Setting up google analytics 
  • [10:15] Why you want to set up google analytics
  • [11:30] What is Hot Jar and why you need it 
  • [14:15] Tips to improving your website
  • [21:15] Why making too many changes to your website, at once is not a good strategy 
  • [21:55] Why you should have a changelog
  • [23:45] Understanding your buyer’s journey 
  • [26:15] Why page speed is important for conversion rate optimization 
  • [29:05] What is a call to action and why you need a good one

Resources talked about in this episode

 

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17. 3 Simple Things Every Business Owner Should Be Measuring

17. 3 Simple Things Every Business Owner Should Be Measuring

Seems like common sense when you say it on a Podcast. In this episode, Dawn talks about 3 measurements every business owner should be tracking on a monthly basis. They might seem like no-brainers, but so many eComm business owners aren’t even looking.

16. Learn Business Strategy From One Of The Best In eComm with Kale Inoue

16. Learn Business Strategy From One Of The Best In eComm with Kale Inoue

In this episode, Dawn talks Business Strategy with one of the best in the eComm industry, Kale Inoue. Kale is a serial entrepreneur, owner and founder of Make Cool Stuff and he himself is as cool as they come. If you ever wanted a real, solid eComm business strategy, you won’t want to miss this episode.