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16. Learn Business Strategy From One Of The Best In eComm with Kale Inoue

Episode Summary

In this episode, Dawn talks Business Strategy with one of the best in the eComm industry, Kale Inoue. Kale is a serial entrepreneur, owner and founder of Make Cool Stuff and he himself is as cool as they come. If you ever wanted a real, solid eComm business strategy, you won’t want to miss this episode.

Key Takeaways To Tune In For

  • [01:30] Who is Kale Inoue
  • [03:00] How Kale Inoue helps business owners 
  • [04:45] The biggest thing you shouldn’t be doing 
  • [09:34] Giving up control 
  • [10:30] Hiring experts vs jack of all trades 
  • [14:00] Hiring an employee vs independent contractor 
  • [17:30] When you should outsource fulfillment  
  • [22:00] Should people create their own fulfillment center 
  • [25:45] Does the number of items you have dictate when you should outsource fulfillment 
  • [28:00] #1 tip for eComm business owners

Resources talked about in this episode

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105. Email Magic: Strategies That Transform Subscribers to Buyers

105. Email Magic: Strategies That Transform Subscribers to Buyers

This episode unpacks everything from the basics to advanced strategies like email flows, segmentation, and personalization, demonstrating how to effectively engage customers and boost sales. Learn about tools like Klaviyo and MailChimp, and discover actionable tips to enhance your campaigns.