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28. Why You Don’t Want to Be On Every Social Media Channel

Episode Summary

In a world that revolves around social media, it can be hard to know which platform we should be using as eComm business owners. In this episode, Dawn shares which platform is the best to help scale your business. Should we be using every platform or just a few? Listen to find out!

Key Takeaways To Tune In For

  • [04:15] Why social media presence is important 
  • [05:45] Where do your ideal clients hang out?
  • [09:50] “The role of social media should be to help you establish your online presence”
  • [12:15] “Social media can have a huge impact on your eCommerce performance”
  • [13:00] Why you shouldn’t assume everyone is on Facebook
  • [15:15] Talking about your product in the right way on social media

Resources talked about in this episode


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33. Digital Literacy – What Is It and Why We Need to Care

33. Digital Literacy – What Is It and Why We Need to Care

In this episode Dawn, brings up some thought provoking questions about Digital Literacy and why we as business owners should push for change. How can we as business owners help move the need to those who don’t have access to the same digital world.

32. Brand Feature with Whitney Freya

32. Brand Feature with Whitney Freya

Being a business owner can be hard. Sometimes you might find yourself wondering why? Why am I doing this? Is it even worth it? In today’s episode Dawn chats with Whitney Freya, a super talented artist who was able to make her dreams come true by staying focused on her goals and being her authentic self.