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28. Why You Don’t Want to Be On Every Social Media Channel

Episode Summary

In a world that revolves around social media, it can be hard to know which platform we should be using as eComm business owners. In this episode, Dawn shares which platform is the best to help scale your business. Should we be using every platform or just a few? Listen to find out!

Key Takeaways To Tune In For

  • [04:15] Why social media presence is important 
  • [05:45] Where do your ideal clients hang out?
  • [09:50] “The role of social media should be to help you establish your online presence”
  • [12:15] “Social media can have a huge impact on your eCommerce performance”
  • [13:00] Why you shouldn’t assume everyone is on Facebook
  • [15:15] Talking about your product in the right way on social media

Resources talked about in this episode

 

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