Brand feature with Dr. John Neustadl

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39. Brand Feature with Dr. John Neustadt

Episode Summary

This week, we are joined by Dr. John Neustadt with NBI Health. He and Dawn dive into what it takes to step out of your comfort zone to allow your brand and business to flourish. Dr. Neustadt talks about what it was like transitioning into the digital marketing world and how it has helped his business grow. They also discuss the power that a mission/vision statement has for a company and how it can help keep the brand focused on it’s main goals.

Key Takeaways To Tune In For

  • [1:45] Introduction to Dr. Neustadt and his training
  • [6:20] History of the company and how it grew
  • [9:10] When the digital marketing light bulb went off for NBI
  • [12:40} Surround yourself with people who have a variety of knowledge
  • [14:48] View from the anti-marketer’s perspective
  • [17:02] The importance of a mission/vision statement for a company
  • [19:37] Being open to areas out of your comfort zone from a marketing perspective
  • [22:25] Building trust from the inside out
  • [26:40] The intent with marketing is to be fun and authentic and to enjoy it
  • [27:20] “If you want to go fast, go alone. If you want to go far, go with others.”

Resources talked about in this episode

 

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