Or, listen on your favorite app: iTunes (Apple Podcasts) | Spotify

41. The 7 P’s of Marketing

Episode Summary

This week, Dawn breaks down the 7 P’s of marketing. These fundamental principles of marketing are crucial to a business’ long term success. Product, Price, Promotion, Place, Physical Evidence, and People. Dawn explains the purpose and long term benefit of each principle to help other eComm business owners take a step back and reflect on their own businesses and products.

Key Takeaways To Tune In For

  • [3:49] Why people aren’t talking about the fundamental principles of marketing
  • [6:51] What to do when you’re having difficulty selling your product
  • [10:43] Taking a look at your cost of goods & comparing your options for your product
  • [12:08] Promotions are used to serve your customers in the right way
  • [15:50] Get in the habit of reviewing and reflecting your promotions
  • [18:42] Knowing your place and understanding your people is critical to your marketing plan
  • [20:41] Building trust through branding, professionalism and the look & feel of your product and your website
  • [25:39] The competitive advantage of having a genuine team behind you
  • [27:00] The impact of having quality standard operating processes for your business

Resources talked about in this episode

 

Visit our social media for more information

Ready for the support of partners you can count on?

Let’s begin.

87. Brand Feature with Avoila

87. Brand Feature with Avoila

Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary This week Dawn sat down with the partners of Avoila, an incredible organic skincare brand. Kristy and Grace share how they formulated their nourishing face oil and how...

How to Leverage User-Generated Content in Your Marketing Strategy

How to Leverage User-Generated Content in Your Marketing Strategy

If you aren’t using user-generated content in your marketing strategy, then you’re going to want to read this blog until the very end.  Two to three scrolls on desktop, four-ish scrolls if you’re mobile - because ain’t nobody got time to read fluffy content that’s...