Or, listen on your favorite app: iTunes (Apple Podcasts) | Spotify

41. The 7 P’s of Marketing

Episode Summary

This week, Dawn breaks down the 7 P’s of marketing. These fundamental principles of marketing are crucial to a business’ long term success. Product, Price, Promotion, Place, Physical Evidence, and People. Dawn explains the purpose and long term benefit of each principle to help other eComm business owners take a step back and reflect on their own businesses and products.

Key Takeaways To Tune In For

  • [3:49] Why people aren’t talking about the 7 P’s of marketing
  • [6:51] What to do when you’re having difficulty selling your product
  • [10:43] Taking a look at your cost of goods & comparing your options for your product
  • [12:08] Promotions are used to serve your customers in the right way
  • [15:50] Get in the habit of reviewing and reflecting your promotions
  • [18:42] Knowing your place and understanding your people is critical to your marketing plan
  • [20:41] Building trust through branding, professionalism and the look & feel of your product and your website
  • [25:39] The competitive advantage of having a genuine team behind you
  • [27:00] The impact of having quality standard operating processes for your business

Resources talked about in this episode

 

Visit our social media for more information

Ready for the support of partners you can count on?

Let’s begin.

Apply for your Free strategy session
The eCommerce Growth Lie No One Wants to Admit

The eCommerce Growth Lie No One Wants to Admit

The eCommerce growth lie tells brands they need more customers to scale, but sustainable growth starts with keeping the ones they already have. This post explores why retention, trust, and customer lifetime value outperform endless acquisition, and how shifting your strategy can build a stronger, more profitable business.

Why Your Customers Are Paying Attention But Still Not Buying

Why Your Customers Are Paying Attention But Still Not Buying

Your customers may be clicking, browsing, and paying attention, but that does not mean they are ready to buy. This post breaks down the gap between attention and intent, why high engagement can hide deeper conversion issues, and how brands can build more clarity, trust, and certainty to turn interest into action.