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41. The 7 P’s of Marketing

Episode Summary

This week, Dawn breaks down the 7 P’s of marketing. These fundamental principles of marketing are crucial to a business’ long term success. Product, Price, Promotion, Place, Physical Evidence, and People. Dawn explains the purpose and long term benefit of each principle to help other eComm business owners take a step back and reflect on their own businesses and products.

Key Takeaways To Tune In For

  • [3:49] Why people aren’t talking about the 7 P’s of marketing
  • [6:51] What to do when you’re having difficulty selling your product
  • [10:43] Taking a look at your cost of goods & comparing your options for your product
  • [12:08] Promotions are used to serve your customers in the right way
  • [15:50] Get in the habit of reviewing and reflecting your promotions
  • [18:42] Knowing your place and understanding your people is critical to your marketing plan
  • [20:41] Building trust through branding, professionalism and the look & feel of your product and your website
  • [25:39] The competitive advantage of having a genuine team behind you
  • [27:00] The impact of having quality standard operating processes for your business

Resources talked about in this episode


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What Digital Dawn Media Buyers Wish Everyone Knew

What Digital Dawn Media Buyers Wish Everyone Knew

In the bustling world of digital marketing, our media buyers at Digital Dawn have some invaluable insights that every business owner should know. These nuggets of wisdom come from years of experience and countless successful campaigns. Let’s dive into what our media buyers wish everyone knew to help elevate your marketing game.