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Episode Summary

This week, Dawn breaks down the 7 P’s of marketing. These fundamental principles of marketing are crucial to a business’ long term success. Product, Price, Promotion, Place, Physical Evidence, and People. Dawn explains the purpose and long term benefit of each principle to help other eComm business owners take a step back and reflect on their own businesses and products.

Key Takeaways To Tune In For

• [3:49] Why people aren’t talking about the fundamental principles of marketing
• [6:51] What to do when you’re having difficulty selling your product
• [10:43] Taking a look at your cost of goods & comparing your options for your product
• [12:08] Promotions are used to serve your customers in the right way
• [15:50] Get in the habit of reviewing and reflecting your promotions
• [18:42] Knowing your place and understanding your people is critical to your marketing plan
• [20:41] Building trust through branding, professionalism and the look & feel of your product and your website
• [25:39] The competitive advantage of having a genuine team behind you
• [27:00] The impact of having quality standard operating processes for your business

Resources talked about in this episode

• Digital Dawn Shopify checklist – Shopify Checklist
• Digital Dawn Website – Digital Dawn
• Connect with us – Facebook, Instagram, and Linkedin
• Digital Dawn FREE Facebook Group – 6 Figure eComm Success Strategies
• Book a call – https://digitaldawnagency.com/discovery-call/

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