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45. Brand Feature with Cheekbone Beauty

Episode Summary

This week Dawn meets with an award-winning social entrepreneur, Jenn Harper. She is the founder and CEO of a digitally native direct to consumer brand, Cheekbone Beauty Cosmetics INC. Jenn has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den in 2019. Dawn and Jenn dive into the company’s mission in helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT).  They discuss the challenges that come with maintaining a sustainable beauty brand and how Jenn’s passion for giving back to her community has become the forefront of her business. Check out all the insight Jenn has to offer on Sustainable Socially Conscious Beauty.

Key Takeaways To Tune In For

  • [2:40] Jenn’s background and drive behind her brand

  • [5:28] Jenn’s experience entering the beauty industry and her passion for giving back to her community

  • [9:57] How Jenn’s business was created from an actual dream she had

  • [12:30] The challenge of maintaining sustainable products in the beauty industry

  • [16:32] Jenn’s perspective on a brand’s responsibility to teach consumers about sustainability

  • [18:45] Jenn’s advice as a beauty & social entrepreneur

  • [22:47] The importance of branding early on in the entrepreneurial journey

  • [24:20] How to stay passionate about your mission and brand during failure

  • [25:22] Investing in the innovation of your brand and your business

  • [27:30] The future of Cheekbone Beauty and where they are headed

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