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Episode Summary

Have you ever been so impressed with a brand’s marketing just to be disappointed by the actual product? This is very common now with the art of digital marketing. Graphic design and video editing have made it very easy for brands to get creative with their marketing. But that doesn’t always make their products match the quality of their marketing. This week, Dawn explains the importance of brand authenticity in marketing and what happens when customers find out a brand’s marketing is full of BS.

Key Takeaways To Tune In For

• [1:50] Traditional marketing vs. digital marketing

• [3:28] Does your marketing match your brand?

• [8:25] How to tell if your brand marketing is authentic?

• [11:45] When you don’t get what you thought you were buying

• [14:36] Make sure the perception of what you put out online is actually what the product is

Resources talked about in this episode

• Digital Dawn Shopify checklist – Shopify Checklist
• Digital Dawn Website – Digital Dawn
• Connect with us – Facebook, Instagram, and Linkedin
• Digital Dawn FREE Facebook Group – https://www.facebook.com/groups/6FigureeCommSuccessStrategies
• Book a call – https://digitaldawnagency.com/discovery-call/

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