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Episode Summary

This week, Dawn meets with Julie Stoian to discuss marketing campaign trends. Julie is a digital marketing expert, coach and co-founder of several online brands. She has created Create Your Laptop Life® , Funnel Gorgeous® , and Digital Insiders ®. Dawn and Julie dive into the current marketing trends for digital businesses and what the future looks like for those trends. Julie explains the importance of a businesses online presence and what content should go on what platforms. A key takeaway from this episode – remember that trends are always going to change so stay open minded!

Key Takeaways To Tune In For

• [3:30] Crafting your audience argument in marketing
• [5:51] How to differentiate between wants and needs
• [8:15] How to create your own unique selling proposition
• [11:10] Put more energy into your argument, then work on your USP
• [14:02] Facebook ads and what to expect in the near future
• [15:56] eCommerce business owners have to start thinking like content creators
• [17:16] What content do you put where?
• [21:23] Are Facebook ads dead?
• [25:02] Making sure your marketing campaign is creative and disruptive
• [27:00] Remind yourself that trends are always going to change
• [28:17] Advantages to joining a Mastermind Group

Resources talked about in this episode

• Guest website –
  • juliestoian.com
  • funnelgorgeous.com
• Guest social media – @funnelgorgeous, @juliestoian
• Digital Dawn Shopify checklist – Shopify Checklist
• Digital Dawn Website – Digital Dawn
• Connect with us – Facebook, Instagram, and Linkedin
• Digital Dawn FREE Facebook Group – https://www.facebook.com/groups/6FigureeCommSuccessStrategies
• Book a call – https://digitaldawnagency.com/discovery-call/

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