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47. Creative & Disruptive Marketing Campaigns with Julie Stoian

Episode Summary

This week, Dawn meets with Julie Stoian to discuss creative & disruptive marketing campaign trends. Julie is a digital marketing expert, coach and co-founder of several online brands. She has created Create Your Laptop Life® , Funnel Gorgeous® , and Digital Insiders ®. Dawn and Julie dive into the current marketing trends for digital businesses and what the future looks like for those trends. Julie explains the importance of a businesses online presence and what content should go on what platforms. A key takeaway from this episode – remember that trends are always going to change so stay open minded!

Key Takeaways To Tune In For

  • [3:30] Crafting your audience argument in marketing
  • [5:51] How to differentiate between wants and needs
  • [8:15] How to create your own unique selling proposition
  • [11:10] Put more energy into your argument, then work on your USP
  • [14:02] Facebook ads and what to expect in the near future
  • [15:56] eCommerce business owners have to start thinking like content creators
  • [17:16] What content do you put where?
  • [21:23] Are Facebook ads dead?
  • [25:02] Making sure your marketing campaign is creative & disruptive
  • [27:00] Remind yourself that trends are always going to change
  • [28:17] Advantages to joining a Mastermind Group

Resources talked about in this episode

     

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    What Digital Dawn Media Buyers Wish Everyone Knew

    What Digital Dawn Media Buyers Wish Everyone Knew

    In the bustling world of digital marketing, our media buyers at Digital Dawn have some invaluable insights that every business owner should know. These nuggets of wisdom come from years of experience and countless successful campaigns. Let’s dive into what our media buyers wish everyone knew to help elevate your marketing game.