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49. The Benefits of Amazon as an eCommerce Business Owner with Aryeh Sheinbein

Episode Summary

This week Dawn meets with business, finance and Amazon expert, Aryeh Sheinbein to discuss the benefits of Amazon as a platform for your eCommerce business. Aryeh is a Wall Street business expert who has spent the majority of his career helping successful business owners and entrepreneurs invest their money and grow their wealth. He also has an insane amount of knowledge about Amazon and the best ways for eCommerce business owners to benefit from it. Dawn and Aryeh explore the pros, cons of doing business on Amazon as well as the best ways to retain the customers that find your business on Amazon.

Key Takeaways To Tune In For

  • [4:00] Aryeh’s start with eBay and his early entrepreneurial days

  • [9:02] There’s no such thing as having an “Amazon business”

  • [13:41] Amazon’s first priority is conversion rates

  • [17:46] The Cons & Benefits of Amazon for eCommerce businesses

  • [24:30] Hiring an expert to help with maintaining other platforms

  • [26:51] How to retain customers with Amazon

  • [34:15] Biggest mistakes eCommerce brands are making with Amazon

  • [37:10] How to use your email list to influence the Amazon algorithm

  • [40:05] Where marketing and finance intersect

Resources talked about in this episode

     

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