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51. Marketing from Franchise Perspective

Episode Summary

This week, Dawn meets with long-time colleague and friend, Susie Liberatore to discuss marketing from a franchise perspective. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and her best advice on how to navigate around those challenges.

Key Takeaways To Tune In For

  • [1:30] Susie’s background and journey into the online space

  • [8:14] What makes a brand stand out from a graphic design perspective

  • [9:50] The Don’ts of branding

  • [12:07] Where to start when creating your business branding

  • [14:20] The shift into working with franchise owners

  • [18:08] The biggest challenge a franchise faces when it comes to marketing

  • [19:14] Your personality should be showing in your branding

Resources talked about in this episode


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What Digital Dawn Media Buyers Wish Everyone Knew

What Digital Dawn Media Buyers Wish Everyone Knew

In the bustling world of digital marketing, our media buyers at Digital Dawn have some invaluable insights that every business owner should know. These nuggets of wisdom come from years of experience and countless successful campaigns. Let’s dive into what our media buyers wish everyone knew to help elevate your marketing game.