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51. Marketing from Franchise Perspective

Episode Summary

This week, Dawn meets with long-time colleague and friend, Susie Liberatore. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and her best advice on how to navigate around those challenges.

Key Takeaways To Tune In For

  • [1:30] Susie’s background and journey into the online space

  • [8:14] What makes a brand stand out from a graphic design perspective

  • [9:50] The Don’ts of branding

  • [12:07] Where to start when creating your business branding

  • [14:20] The shift into working with franchise owners

  • [18:08] The biggest challenge a franchise faces when it comes to marketing

  • [19:14] Your personality should be showing in your branding

Resources talked about in this episode

 

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