Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon MusicSpotify

51. Marketing from Franchise Perspective

Episode Summary

This week, Dawn meets with long-time colleague and friend, Susie Liberatore. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and her best advice on how to navigate around those challenges.

Key Takeaways To Tune In For

  • [1:30] Susie’s background and journey into the online space

  • [8:14] What makes a brand stand out from a graphic design perspective

  • [9:50] The Don’ts of branding

  • [12:07] Where to start when creating your business branding

  • [14:20] The shift into working with franchise owners

  • [18:08] The biggest challenge a franchise faces when it comes to marketing

  • [19:14] Your personality should be showing in your branding

Resources talked about in this episode

 

Visit our social media for more information

Ready for the support of partners you can count on?

Let’s begin.

93. Starting Brands and Selling Businesses

93. Starting Brands and Selling Businesses

Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary This week Dawn sits down with a return guest, Ben Leonard. Ben is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his...

92. Subscribing to Every Season of Your Business

92. Subscribing to Every Season of Your Business

Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary This week Dawn sit’s down with Julie Ball, your Subscription Box Business Coach! Julie is the Founder of Sparkle Hustle Grow, an award winning multi-six figure...

The Key to More eComm Sales: Match Your Marketing with Your Brand

The Key to More eComm Sales: Match Your Marketing with Your Brand

If your marketing strategy doesn’t match your brand, you’re missing out (big time) on sales. Here’s how to ensure your marketing is consistent with your brand.   In the active, ever-evolving world of eCommerce, it’s easy to be overcome by the artistic eye-candy of...