Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music| Spotify
Episode Summary
This week, Dawn meets with long-time colleague and friend, Susie Liberatore. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and her best advice on how to navigate around those challenges.
Key Takeaways To Tune In For
-
[1:30] Susie’s background and journey into the online space
-
[8:14] What makes a brand stand out from a graphic design perspective
-
[9:50] The Don’ts of branding
-
[12:07] Where to start when creating your business branding
-
[14:20] The shift into working with franchise owners
-
[18:08] The biggest challenge a franchise faces when it comes to marketing
-
[19:14] Your personality should be showing in your branding
Resources talked about in this episode
- Guest podcast – https://www.visions2images.com/podcast
- Guest website – https://www.visions2images.com/
- Guest social media –
- Digital Dawn Shopify checklist – Shopify Checklist
- Digital Dawn Website – Digital Dawn
- Connect with us – Facebook, Instagram, and Linkedin
- Digital Dawn FREE Facebook Group – https://www.facebook.com/groups/6FigureeCommSuccessStrategies
- Book a call – https://digitaldawnagency.com/discovery-call/
Visit our social media for more information
Ready for the support of partners you can count on?
Let’s begin.
Social Media Marketing: Know Which Platform is the Right One for Your eComm Store
Does marketing your eComm store on social media make you want to poke your eyeballs out? Trust me when I say, I feel you to the core of my eComm being. One of the most common struggles I hear about from people - whether they’re in my Facebook Group, a consulting or...
87. Brand Feature with Avoila
Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary This week Dawn sat down with the partners of Avoila, an incredible organic skincare brand. Kristy and Grace share how they formulated their nourishing face oil and how...
How to Leverage User-Generated Content in Your Marketing Strategy
If you aren’t using user-generated content in your marketing strategy, then you’re going to want to read this blog until the very end. Two to three scrolls on desktop, four-ish scrolls if you’re mobile - because ain’t nobody got time to read fluffy content that’s...