This week, Dawn meets with long-time colleague and friend, Susie Liberatore. Susie is a brilliant branding and marketing expert that focuses on franchise businesses. Dawn and Susie break down the marketing goals from a franchise perspective and demystify the complexity of franchise business marketing. Susie shares what she finds most franchise owners struggle with when it comes to marketing and her best advice on how to navigate around those challenges.
Key Takeaways To Tune In For
[1:30] Susie’s background and journey into the online space
[8:14] What makes a brand stand out from a graphic design perspective
[9:50] The Don’ts of branding
[12:07] Where to start when creating your business branding
[14:20] The shift into working with franchise owners
[18:08] The biggest challenge a franchise faces when it comes to marketing
[19:14] Your personality should be showing in your branding
Resources talked about in this episode
- Guest podcast – https://www.visions2images.com/podcast
- Guest website – https://www.visions2images.com/
- Guest social media –
- Digital Dawn Shopify checklist – Shopify Checklist
- Digital Dawn Website – Digital Dawn
- Connect with us – Facebook, Instagram, and Linkedin
- Digital Dawn FREE Facebook Group – https://www.facebook.com/groups/6FigureeCommSuccessStrategies
- Book a call – https://digitaldawnagency.com/discovery-call/
Visit our social media for more information
Ready for the support of partners you can count on?
Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music| SpotifyEpisode Summary This week, Dawn decides to take her OWN advice and FINALLY gets on TikTok. She shares some unbelievable statistics on TikTok users and gives you all the details on why you...
Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary This week, Dawn meets with Polly Sidoruk, the Head of Product at Synder. Synder is a robust accounting platform that automates a significant part of finance management,...
Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music| SpotifyEpisode Summary Dawn sits down with data analytics and AI expert, Shanif Dhanani. He is the co-founder & CEO of Apteo where he helps ecommerce brands personalize their marketing...