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57. Brand Feature with Spouse-ly

Episode Summary

This week, Dawn meets with Spouse-ly,com founder, Monica Fullerton. Monica is an ambitious entrepreneur, twin mom, and Air Force spouse. She has long dreamed of becoming an entrepreneur, but she wanted her efforts to support a greater purpose than just starting a business. In an effort to provide highly-transient military families, as well as those that have previously served, a space to market their products and services regardless of their duty station, Monica launched Spouse-ly. Dawn and Monica discuss the biggest challenges that Monica has faced in the online space and how important it is for business owners to share the REAL parts of being an entrepreneur – not just the successes.

Key Takeaways To Tune In For

  • [2:30] Why Spouse-ly was created

  • [5:10] Monica’s background and career before becoming an entrepreneur

  • [8:45] What was the mission of Spouse-ly

  • [11:00] How Monica came up with the idea for Spouse-ly

  • [14:55] Getting to know the vendors and their purpose

  • [16:25] Monica’s advice to new entrepreneurs

  • [22:05] The biggest challenge in the industry for Monica and Spouse-ly

  • [23:30] Share the ‘real’ instead of hiding it

  • [27:22] Monica’s vision for Spouse-ly in the next 5 years

  • [28:34] How to become a vendor and how to become a customer

Resources talked about in this episode

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