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58. The Future of AI and eCommerce Businesses

Episode Summary

Dawn sits down with data analytics and AI expert, Shanif Dhanani. He is the co-founder & CEO of Apteo where he helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next. Dawn and Shanif dive into the future of AI and how it will help e-commerce brands moving forward. Shanif also shares the common hits and misses that he sees when he is working with brands and business owners. Make sure to check out the link below for our discounted offer with Apteo!

Key Takeaways To Tune In For

  • [2:10] Shanif’s background in data analytics and the e-commerce industry

  • [3:50] From Twitter to owning his own company

  • [5:30] How Apteo works and what it can do for an e-commerce store

  • [7:30] How the AI piece works within Apteo

  • [9:35] Marketing campaigns and AI

  • [14:10] Benefits for both small e-commerce stores and large brands

  • [16:38] Limited tech involved for the business owner

  • [17:50] Common hits and misses of e-commerce brands

  • [24:55] The future of AI and how it will change business and marketing

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