
Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music| Spotify
Episode Summary
This week Dawn brings back DD media buyers Daniel Munger and Alom Mohammed to review how the iOS changes in the last year have ACTUALLY affected Facebook and Instagram ads. They each give their perspective on how it impacted tracking the conversion rates and what workarounds they found helped them best. They also discuss what they predict Facebook will do next to address the issues most businesses have faced in the ads world. Check out this episode to see if you are missing some key workarounds in your Facebook ads.
Key Takeaways To Tune In For
-
[2:25] The good and bad since the iOS update
-
[4:30] Facebook and Instagram are still the biggest platforms in the world
-
[5:50] Facebook is a platform that is still performing well
-
[8:50] You can’t still be doing things the way you did pre-iOS update
-
[11:26] Tips for tracking Facebook Ads
-
[13:48] The fluctuation of costs
-
[18:07] Why you need CAPI and what it does
-
[23:24] Using different sets of data to see what is moving the needle forward
-
[25:17] Business owners need to focus on retention, email and lifetime value
-
[29:19] You need to understand how marketing works at all levels
-
[32:12] No need to leave one platform to get on another
-
[37:33] Predictions for Facebook Ads
Resources talked about in this episode
- Digital Dawn Shopify checklist – Shopify Checklist
- Digital Dawn Website – Digital Dawn
- Connect with us – Facebook, Instagram, and Linkedin
- Digital Dawn FREE Facebook Group – https://www.facebook.com/groups/6FigureeCommSuccessStrategies
- Book a call – https://digitaldawnagency.com/discovery-call/
Visit our social media for more information
Ready for the support of partners you can count on?
Let’s begin.
83. Become Better, Not Bitter
Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary This week Dawn sat down with CEO of SimplyNoted and former NFL player, Rick Elmore to discuss the art of mastering patience as an entrepreneur. Rick shared how SimplyNoted...
82. Valuable Transparency in Being a Young Female Entrepreneur
Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary This week, Dawn meets with Founder of Roaring Angel, Reagan Allen. She is a full time college student by day and business owner and fashion designer by night. Dawn and...
Digital Literacy: What eComm Business Owners Need to Know About Selling Online
I know what you’re thinking - “I’m a small business owner, not an online reading teacher. How does ‘digital literacy’ apply to me?” Fair enough. However, that proves my point right out of the gate. There are limited resources for eComm business owners to help them...