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Episode Summary

This week, Dawn meets with TripleWhale’s Head of Brand, Alexa Kilroy. She explains the most common pitfalls she has noticed with health and beauty brands in the eComm space and how to think more holistically about your performance marketing. Alexa also shares TripleWhale’s origin story and where they are headed next with their platform. Dawn and Alexa discuss their experiences being women in the eComm and tech space and the changes they’ve noticed over the past couple of years. Check out this episode to find out what concepts to be mindful of as an eComm brand owner.

Key Takeaways To Tune In For

• [2:00] Alexa’s background from high school English teacher to eComm industry
• [4:37] Alexa’s opinion on the state of the eComm industry
• [8:08] The pitfalls that are most common in the eComm health & wellness space
• [10:09] Think more holistically about your performance marketing
• [12:00] How to explain marketing efficiency ratio to clients
• [14:51] Triple Whale’s origin story
• [20:40] What’s coming up next for Triple Whale
• [25:01] One goal all eComm brands should have going into 2023
• [29:33] Alexa’s perspective as a woman in the eComm & tech space
• [34:55] Things to be mindful of as an eComm brand owner

Resources talked about in this episode

• Check out Alexa’s Website – https://www.alexakilroy.com/ and https://www.triplewhale.com/

• Follow Alexa on social media – https://twitter.com/AlexaKilroy // @alexakilroy on Twitter

• Digital Dawn Shopify checklist – Shopify Checklist
• Digital Dawn Website – Digital Dawn

• Connect with us – Facebook, Instagram, and Linkedin

• Digital Dawn FREE Facebook Group – https://www.facebook.com/groups/6FigureeCommSuccessStrategies

• Book a call – https://digitaldawnagency.com/discovery-call/

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