EPP Triple Whale Tips website

Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music| Spotify

70. TripleWhale Tips with Alexa Kilroy

Episode Summary

This week, Dawn meets with TripleWhale’s Head of Brand, Alexa Kilroy. She explains the most common pitfalls she has noticed with health and beauty brands in the eComm space and how to think more holistically about your performance marketing. Alexa also shares the TripleWhale origin story and where they are headed next with their platform. Dawn and Alexa discuss their experiences being women in the eComm and tech space and the changes they’ve noticed over the past couple of years. Check out this episode to find out what concepts to be mindful of as an eComm brand owner.

Key Takeaways To Tune In For

  • [2:00] Alexa’s background from high school English teacher to eComm industry
  • [4:37] Alexa’s opinion on the state of the eComm industry
  • [8:08] The pitfalls that are most common in the eComm health & wellness space
  • [10:09] Think more holistically about your performance marketing
  • [12:00] How to explain marketing efficiency ratio to clients
  • [14:51] The TripleWhale origin story
  • [20:40] What’s coming up next for TripleWhale
  • [25:01] One goal all eComm brands should have going into 2023
  • [29:33] Alexa’s perspective as a woman in the eComm & tech space
  • [34:55] Things to be mindful of as an eComm brand owner

    Resources talked about in this episode

    Visit our social media for more information

    Ready for the support of partners you can count on?

    Let’s begin.

    Apply for your Free strategy session
    The eCommerce Growth Lie No One Wants to Admit

    The eCommerce Growth Lie No One Wants to Admit

    The eCommerce growth lie tells brands they need more customers to scale, but sustainable growth starts with keeping the ones they already have. This post explores why retention, trust, and customer lifetime value outperform endless acquisition, and how shifting your strategy can build a stronger, more profitable business.

    Why Your Customers Are Paying Attention But Still Not Buying

    Why Your Customers Are Paying Attention But Still Not Buying

    Your customers may be clicking, browsing, and paying attention, but that does not mean they are ready to buy. This post breaks down the gap between attention and intent, why high engagement can hide deeper conversion issues, and how brands can build more clarity, trust, and certainty to turn interest into action.