Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music Spotify

79. Optimizing Word-of-Mouth Sales

Episode Summary

First guest of 2023! Dawn sat down with former software engineer and CEO of CloudSponge, Jay Gibb, to discuss how to optimize word-of-mouth sales. He is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales. Jay created CloudSponge to improve the performance of your E-Commerce site, referral programs, invitation forms, contact importing workflows, and sharing features. To top off the wealth of info in this episode, Jay also created a free downloadable resource exclusively for eComm Profitters! Check out the link in the show notes below!

Key Takeaways To Tune In For

  • [1:50] Jay’s journey from software engineer to SaaS developer

  • [5:10] Understanding the use case for eCommerce

  • [9:10] The ideal industry for CloudSponge

  • [14:10] How eComm business owners can maximize the data that is captured on CloudSponge

  • [17:50] The open rate increase using CloudSponge

  • [22:25] The future of CloudSponge and where it’s headed

  • [26:50] Unless the technology changes, stay within your niche

  • [28:21] Jay’s free resource for eComm Profitters!

    Resources talked about in this episode

    Visit our social media for more information

    Ready for the support of partners you can count on?

    Let’s begin.

    89. The Importance of Data Privacy in Marketing

    89. The Importance of Data Privacy in Marketing

    Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary Last month Dawn took a trip, with Meta, to Washington DC to speak to our nation’s leaders about data privacy and the impact that it has on digital marketers as...

    How to Know if You Need a Business Coach OR a Consultant

    How to Know if You Need a Business Coach OR a Consultant

    As the old saying goes, “Hindsight is 20-20”. If I could have a do-over in the early stages of my business, I would have totally hired a qualified expert to help me out. But, you simply don’t know what you don’t know, right? A common question I’m asked time and time...

    How Your “eComm Expert” Could Be Hurting Your Business

    How Your “eComm Expert” Could Be Hurting Your Business

    Hiring an eComm expert to help you market your products may be hurting your business instead of helping it. How do you know if the eComm “expert” you bought for a hefty price (coach, consultant, digital marketer, support staff) is truly an expert… or just a wanna-be...