Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | Spotify

89. The Importance of Data Privacy in Marketing

Episode Summary

Last month Dawn took a trip, with Meta, to Washington DC to speak to our nation’s leaders about data privacy and the impact that it has on digital marketers as well as small business owners. She talks about how she explained, to government officials, the importance of using data when it comes to advertising for small businesses. Dawn worked with other advocates to push the conversation in a productive way. While the discussion of data privacy in marketing isn’t over, Dawn feels that she left her government officials with a better understanding of the benefits of data when it comes to marketing.

Key Takeaways To Tune In For

  • [1:06] Why is data privacy is so important to talk about in today’s world
  • [2:45] Meta’s grassroots approach to Congress
  • [4:15] The importance of data privacy
  • [6:10] What if we can’t use data in our marketing strategies
  • [9:02] Reframing the conversation around ads
  • [10:10] Privacy vs. personalization 
  • [11:29] Transparency and consent to the use of data
  • [16:28] What do privacy data regulations look like in your state
  • [17:06] Research your government officials’ stances on digital privacy

Resources talked about in this episode

Have questions about this episode or want to submit your topic requests? 

Send us your feedback

Visit our social media for more information

Ready for the support of partners you can count on?

Let’s begin.

Apply for your Free strategy session
The eCommerce Growth Lie No One Wants to Admit

The eCommerce Growth Lie No One Wants to Admit

The eCommerce growth lie tells brands they need more customers to scale, but sustainable growth starts with keeping the ones they already have. This post explores why retention, trust, and customer lifetime value outperform endless acquisition, and how shifting your strategy can build a stronger, more profitable business.

Why Your Customers Are Paying Attention But Still Not Buying

Why Your Customers Are Paying Attention But Still Not Buying

Your customers may be clicking, browsing, and paying attention, but that does not mean they are ready to buy. This post breaks down the gap between attention and intent, why high engagement can hide deeper conversion issues, and how brands can build more clarity, trust, and certainty to turn interest into action.