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90. Building a Powerful Brand Identity

Episode Summary

This week Dawn shares all her knowledge about building your brand. She talks about how important it is to have a brand identity that draws in your ideal customers and leaves them with a lasting impression. Dawn shares some examples of existing brands that are instantly recognized and some brands that use emotion to target their audience. She even sneaks in a few actionable tips you can start using right away to help build your brand identity.

Key Takeaways To Tune In For

  • [1:15] Why building a brand is important
  • [2:20] Powerful identity in aesthetics
  • [7:35] How to create a customer experience online
  • [9:34] Ways to differentiate your business in a crowded market
  • [10:14] The importance of emotional connection
  • [12:34] Examples of online companies that use emotional connection for their brand awareness
  • [17:34] Understanding your ideal customer
  • [24:12] Actionable tips for your business

Resources talked about in this episode

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