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96. Scaling your Meta Ads: Tips, Tricks, and Techniques

Episode Summary

In this episode, Dawn takes a deep dive into the fascinating world of the Metaverse with media buying experts, Daniel Munger and Alom Mohammed into scaling your Meta ads. With a combined experience of over 20 years in the industry, these two professionals are the go-to sources for all things media buying, having witnessed the ever-evolving landscape firsthand.

Tune in as they unravel the latest happenings in the fourth quarter, explore emerging trends in the digital marketing space, and share valuable insights to help you propel your business to new heights. Whether you’re a seasoned marketer or just stepping into the world of digital advertising, this episode is packed with invaluable knowledge and perspectives that will empower you to thrive in the era of the Metaverse. Don’t miss this dynamic conversation that promises to equip you with the essential tools to grow and scale your business successfully!

Key Takeaways To Tune In For

  • [5:55] Media buying on Meta post IOS
  • [10:37] What is the source of truth
  • [12:50] The value in proper tracking and source of truth 
  • [15:00] Converting touches to sales
  • [16:45] Diversifying ad placement within Meta
  • [17:40] Ad strategies for the fourth quarter
  • [23:55] Things Meta is doing differently with creative
  • [31:00] Why Meta is the preferred platform
  • [37:48] Important things to remember with paid media

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