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From Laid Off to Agency Owner

Episode Summary

After being laid off during pregnancy and falling into deep debt, Diana Burgos was ready to walk away from business altogether. But instead, she chose to rebuild—on her own terms.

In this episode, Diana opens up about how she went from rock bottom to leading LeadsUpward, a thriving agency managing over $2M in ad spend. We get into the early days of freelancing with no roadmap, her time learning the ropes inside other agencies, and what it really took to launch her own. From managing burnout to refining a marketing framework that’s delivered over $60M in revenue, her story is packed with hard-earned wisdom and honest insights you won’t find in your average founder story.

From setting boundaries as a mom and business owner to investing in herself before she felt fully ready, Diana’s story is a reminder that progress doesn’t have to be perfect. Sometimes, it starts with a single decision to try again.

Key Takeaways To Tune In For:

(00:36) – Meet Diana Burgos: Entrepreneurial Expert
(03:46) – The Risks and Lessons of Affiliate Marketing
(08:22) – Finding Confidence in Media Buying
(18:20) – Navigating a Male-Dominated Space
(29:00) – Advice for Female Entrepreneurs

Resources talked about in this episode

Guest Links –

https://www.leadsupward.com/profitaudit-a

Instagram, Facebook, YouTube

Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website – Digital Dawn
Connect with us – Facebook, Instagram, and Linkedin
Book a call – https://digitaldawnagency.com/discovery-call/

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