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91. Redefining Healthy Nail Care with Suzanne Shade

Episode Summary

This week Dawn sat down with Suzanne Shade, the creative strategist, and founder of Bare Hands. Bare Hands is a nail care brand based in San Francisco. Susanne shares why it is essential to her to create a healthier space in nail care by offering methods that are free of plastic-based paints, gels, and solvents. She and Dawn discuss leveraging product-led value to build a strong community in a booming market.

Key Takeaways To Tune In For

  • [2:35] Suzanne’s background
  • [3:48] The origin story of Bare Hands
  • [9:15] Why this niche
  • [11:35] How the privacy transition changed the way to target ads
  • [13:40] Making the brand stand out
  • [17:05] Looking at more than just data points to scale
  • [19:55] Disrupting the market
  • [25:25] Breaking out of the digital space
  • [33:25] Where to find out more on Bare Hands

Resources talked about in this episode

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105. Email Magic: Strategies That Transform Subscribers to Buyers

105. Email Magic: Strategies That Transform Subscribers to Buyers

This episode unpacks everything from the basics to advanced strategies like email flows, segmentation, and personalization, demonstrating how to effectively engage customers and boost sales. Learn about tools like Klaviyo and MailChimp, and discover actionable tips to enhance your campaigns.