91. Redefining Healthy Nail Care with Suzanne Shade
Episode Summary
This week Dawn sat down with Suzanne Shade, the creative strategist, and founder of Bare Hands. Bare Hands is a nail care brand based in San Francisco. Susanne shares why it is essential to her to create a healthier space in nail care by offering methods that are free of plastic-based paints, gels, and solvents. She and Dawn discuss leveraging product-led value to build a strong community in a booming market.
Key Takeaways To Tune In For
- [2:35] Suzanne’s background
- [3:48] The origin story of Bare Hands
- [9:15] Why this niche
- [11:35] How the privacy transition changed the way to target ads
- [13:40] Making the brand stand out
- [17:05] Looking at more than just data points to scale
- [19:55] Disrupting the market
- [25:25] Breaking out of the digital space
- [33:25] Where to find out more on Bare Hands
Resources talked about in this episode
- Guest website – https://barehands.us/
- Guest social media –
- Digital Dawn Shopify checklist – Shopify Checklist
- Digital Dawn Website – Digital Dawn
- Connect with us – Facebook, Instagram, and Linkedin
- Book a call – https://digitaldawnagency.com/discovery-call/
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