Shopify Checklist for eCommerce Business Owners

“Just do the darn thing” mindset is key to your eComm success in 2023.

Stop with the planning, perfecting, or putting off the next step that has the potential to catapult the growth of your business – and just do it. 

Harry S. Truman said it best…

“Imperfect action is better than perfect action.”

… and it starts in your head. 

I want to share an amazing experience one of our clients had when she trusted my counsel and took a simple step of imperfect action, even though it was slightly (or a lot) out of her comfort zone.

Mae, a single mom who went from broke to a seven figure plus graphic t-shirt business owner in just under four years, didn’t get where she is today with a perfect plan. Nope, she’s experienced mind blowing eComm success with consistent, imperfect action.

One of my favorite client success stories (and there are plenty to share) is when Mae took just 15 seconds out of her day to promote her product with a random TikTok video – no planning, no prepping – she just did the dang thing. 

The unexpected happened… and it happened in a BIG way. Within 10 days, Mae’s little shoot-from-the-hip, imperfect action video went viral. 

“Within three weeks, we sold nearly $50,000 worth of product, gained at least 25,000 followers and over 2 million views.” – Mae

You see, if Mae’s “this is so silly… it’s just one more thing to manage… I will look like such a dork” mindset had held her hostage to what was comfortable and “felt” right, she would have missed out on $50,000 in sales… and a crap ton of exposure!

But, even though she was resistant and slightly (ok, mostly) skeptical – and had no way of knowing what kind of results it would produce – she did it anyway.

There is no risk in taking imperfect action with an organic approach like TikTok™

Heck, worst-case scenario, you just delete the darn thing.

It’s a common thing for eComm business owners to feel intimidated by all things marketing. 

I get it. And that’s why it’s my passion to help, motivate, and encourage (even prod a little if I have to) eComm entrepreneurs in their journey toward explosive growth and profitability

One of the most valuable services Digital Dawn offers to our clients is helping them build a bold confidence where imperfect action becomes second nature. 

Missed opportunities of eComm success are hiding behind your fears and resistance to imperfect action. 

Calling all eComm business owners!

If you’re ready to do what’s necessary to experience mind blowing success in 2023, this is a good place to start…

    • Mute the self-defeating garbage in your brain that is spewing all the reasons you can’t do something (Psssst… it’s taking up space in your head, rent free.)
    • Surround yourself with people who know what they’re doing and have experienced success.

Here’s the deal…

Anyone can sell anything in today’s digital space… and experience mind blowing eComm success.

But the biggest difference between eComm businesses that succeed and those who don’t are the owners who get out of their own way. 

Be sure to check out this podcast for the full story of how my client (and good friend) Mae Cee turned off the nay-sayer choir in her head, leaped forward with imperfect action, and experienced mind blowing success in her eComm business.

And there is absolutely no reason that couldn’t be your story, too. Schedule a FREE discovery call today and let’s talk about what’s holding you back. 

Not quite ready for that because you’re still testing the eComm waters? No problem. Join the conversation and learn new ways to increase traffic and conversions in our FREE Facebook Group – eComm Profit Community: Winning Strategies for Product Based Businesses. It’s full of go-getter entrepreneurs just like you. I’ll see you there!


Dawn Sinkule, the Founder of Digital Dawn, is an MBA graduate, Strategy and Business Growth Consultant as well as a Certified Online Business Manager with more than 16 years of corporate experience working for a Fortune 50 company. Dawn and her team work with passionate six figure business owners who want to grow, expand, and explode their businesses. Her clients get not only the experience of a Fortune 50 leader, but also a personalized and customized strategy as well as an implementation team: AKA your secret weapon for success. Dawn and the DD team provide your choice of  self-implementation or fully done for you solutions, and both include detailed business strategies, automation, systems, and most importantly the satisfaction of knowing your business is heading the right direction. Her clients get not only the experience of a Fortune 50 leader, but also a personalized and customized strategy as well as an implementation team: AKA your secret weapon for success.