Does marketing your eComm store on social media make you want to poke your eyeballs out?
Trust me when I say, I feel you to the core of my eComm being.
One of the most common struggles I hear about from people – whether they’re in my Facebook Group, a consulting or digital marketing client, or group coaching student – goes something like this:
“I loathe social media. The multitude of platforms is overwhelming and I never know what to say. I don’t have time to create content, let alone actively engage. Is it even necessary?”
Maybe you’ve had this conversation with someone, too… or at least with yourself.
I certainly understand the overwhelm and frustration, but here’s the deal…
Online business owners must have a social media presence on at least one platform.
Whether you’re just getting started or wanting to grow and scale your eComm store, you need to invest some time and marketing efforts on the right social media platform.
Please note that I said “on the RIGHT social media platform”… not “ALL social media platforms”.
So many online entrepreneurs are trying to use every platform available to eComm man. And just because they’re “present” doesn’t mean they’re showing up.
Guess what happens? They end up doing none of them well.
Your eComm store will grow exponentially when you consistently show up on social media.
In fact, research shows that, on average, eComm websites that have a social media presence will have at least 30% more sales than the online stores who don’t.
But I can’t emphasize enough how important it is that you be on the right one.
The right social media channel for your eComm store will help you…
- Establish an online presence
- Connect and build relationships with your audience
- Generate leads
- Increase traffic to your website
- Improve customer service
I know you’re probably thinking, “Ok, I get why it’s necessary to include social media in my eCommerce marketing strategy, but how do I know which platform is right for my business and my product?”
Understand WHO your target market is.
Use data from your customer’s purchase history and ask the following questions:
- Are they male or female?
- Where do they live? Work?
- What is their financial situation?
- What are their hobbies? Interests?
- What are their purchasing behaviors?
- What challenges do they face?
These details will help you determine which platforms your ideal customers are spending the most time.
Pick one or two social media platforms where your ideal customers are hanging out.
Keep in mind that not all people are hanging out on every single social media channel. Let the details you learn about your target audience be your guide.
Be very intentional about the products you choose to promote on social media.
You don’t need to promote every single product you have.
I get it. The FOMO burden is real for online entrepreneurs to want to tell the world all the things about their incredible products.
But hopefully you’ve learned from this article that it doesn’t serve you, your business, or your customers well (like at all) to try and be all the things, in all the places, to all the people.
Remember Marketing 101? If you try to speak to everyone, you speak to no one.
Learn WHO your audience is, WHERE to find them, and WHAT product they’re most likely to buy.
Then, speak their language and serve them content that educates them about your product that solves their problem.
If you’d like some help narrowing down your “who, what, where”, schedule your FREE discovery call with me ASAP. Trust me, you’ll be glad you did.
Do you have a community of like-minded entrepreneurs who are willing to celebrate your victories and encourage you through the struggles? If not (heck, even if you do), come join my Facebook Group (yep, it’s free, too) that’s full of eComm store owners just like you. It’s truly the best kept secret since sliced bread. Come see for yourself!
Dawn Sinkule, the Founder of Digital Dawn, is an MBA graduate, Strategy and Business Growth Consultant as well as a Certified Online Business Manager with more than 16 years of corporate experience working for a Fortune 50 company. Dawn and her team work with passionate six figure business owners who want to grow, expand, and explode their businesses. Dawn and the DD team provide your choice of self-implementation or fully done for you solutions, and both include detailed business strategies, automation, systems, and most importantly the satisfaction of knowing your business is heading the right direction. Her clients get not only the experience of a Fortune 50 leader, but also a personalized and customized strategy as well as an implementation team: AKA your secret weapon for success.