Artificial intelligence (AI) is drastically changing the way businesses operate, streamline their processes, and make data-driven decisions. It has made nearly every facet of doing business easier than ever before. 

One particular area that AI is making a significant impact is marketing. 

Marketers are taking advantage of artificial intelligence by using it to generate content, target specific audiences, personalize ads, and even predict the behavior of consumers. Because why not, right? 

Our talented digital marketing team here at Digital Dawn didn’t think twice about jumping on that bandwagon. 

AI has not only helped us step up our marketing game to a whole new level of digital goodness, but it has also helped us be more efficient. Businesses worldwide are dancing a jig to this same tune. 

I recently recorded a podcast on my show, eComm Profit Podcast, about how AI is changing the face of marketing. As I was preparing, I let ChatGPT do the heavy lifting for me. 

I wanted to give “Mr. Chatty” something to really think about, so I asked it the following question:

“How can AI boost content creation and marketing?”

And holy cow, it gave me five different detailed explanations of how AI can boost content creation and marketing in less than ten seconds. 

5 Ways AI Can Boost Content Creation & Marketing

• • • Content Generation – AI-powered tools can generate high-quality content, including articles, blog posts, social media posts, and more.
    • Personalization – AI can help tailor content to individual users based on their preferences, interests, and behavior. 
    • SEO Optimization – AI-powered tools can analyze data and predict which keywords and phrases will perform best for specific topics. 
    • Social Media Management – AI can help marketers manage their social media presence by automating routine tasks such as scheduling posts, analyzing engagement metrics, and suggesting content to share.
    • Chatbots – AI-powered chatbots can be used to engage with customers and provide them with personalized assistance. 

It blew my freakin’ digital marketing mind. It would have taken me a good hour and a half to do the research and create the content on my own. 

Now obviously, if I was going to turn this information into something like a blog post, I would want to add more detail to the content and personalize it for my intended audience. 

That being said, I could give “Mr. Chatty” even more information if I wanted to dig a little deeper. 

The content AI gave me was insightful (not to mention spot on) and pretty straightforward in communicating the information. 

There’s no doubt that AI is an incredible tool to help you get started with content creation. But the capability of this resource to get smarter and smarter as time goes on really concerns me. 

Will AI eventually become the way in which we all communicate?

Oh, I sure hope not. 

Here’s the deal – AI is accurate, stupid fast, and surprisingly good… but it still lacks personal human touch and emotional intelligence. 

And even more concerning than that is the ethicality of AI.  

What are the ethical implications of artificial intelligence?

Where’s the line in the sand between our original thoughts and the content AI provides?

Can we take credit for content that was created by AI? 

At what point is it considered plagiarism? 

There are many conversations concerning this matter already taking place. 

My personal position as a digital marketing expert is that when publishing content, we must commit to being as transparent as possible and giving credit where credit is due. 

Sure, it’s a common marketing tactic to be inspired by what you see is working for others and then mimicking it in your own way (emphasis on “your own way”). But outright copying it? That’s dirty digital pool, ya’ll. 

Another benefit of AI is its ability to personalize ad campaigns for individual users by analyzing data regarding customer behavior, preferences, demographics, etc. This allows marketers to fine-tune their messaging to be more relevant and effective. 

We need to consider how personal information is collected and analyzed and acknowledge that privacy issues are a legitimate concern.

It’s just good business (and good human kindness) to be transparent about how you’re collecting and using consumer data and giving your patrons the option to opt out of data collection if they choose.

The use of AI as a marketing tool has a number of benefits, but we simply can’t ignore the ethical concerns that surround it. 

We must cautiously proceed with a responsible approach in the development and implementation of AI and commit to using this tool in ways that benefit our customers and make the world a better place. 

Be sure to check out this podcast for more on this topic. 

BIO

Dawn Sinkule, the Founder of Digital Dawn, is an MBA graduate, Strategy and Business Growth Consultant as well as a Certified Online Business Manager with more than 16 years of corporate experience working for a Fortune 50 company. Dawn and her team work with passionate six figure business owners who want to grow, expand, and explode their businesses. Dawn and the DD team provide your choice of  self-implementation or fully done for you solutions, and both include detailed business strategies, automation, systems, and most importantly the satisfaction of knowing your business is heading the right direction. Her clients get not only the experience of a Fortune 50 leader, but also a personalized and customized strategy as well as an implementation team: AKA your secret weapon for success.