Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | Spotify

80. The Changes Coming to the Beauty Industry

Episode Summary

This week, Dawn sat down with CEO and Breast Cancer Survivor, Ira Green, to discuss the ups and downs of being an entrepreneur in the all natural beauty space. Ira explains how she went from creating natural deodorant in her kitchen to partnering with Marriott and The Ritz Carlton. She’s experienced everything from marketing to manufacturing mishaps but she never gave up! FREEDOM is her masterpiece and it is her mission to get people healthier one armpit at a time. Check out this week’s inspiring episode on how the word “No” should never stop you.

Key Takeaways To Tune In For

  • [3:12] Ira’s premonition from finance to the beauty industry

  • [6:24] The “Ah-ha!” moment for Ira’s brand idea

  • [11:09] Ira’s big break into the spas of Las Vegas

  • [13:35] How to stay motivated when it gets rough

  • [17:00] Getting into the big box stores is not always all its hyped up to be

  • [19:00] Ira’s lessons learned in her entrepreneurial journey

  • [22:45] You have to have a good product to start

  • [23:50] How marketing and PR have changed

  • [27:30] Manufacturing lessons learned 

  • [32:30] The changes coming to the beauty industry

    Resources talked about in this episode

    Have questions about this episode or want to submit your topic requests? 

    Send us your feedback!

    Visit our social media for more information

    Ready for the support of partners you can count on?

    Let’s begin.

    Apply for your Free strategy session
    The eCommerce Growth Lie No One Wants to Admit

    The eCommerce Growth Lie No One Wants to Admit

    The eCommerce growth lie tells brands they need more customers to scale, but sustainable growth starts with keeping the ones they already have. This post explores why retention, trust, and customer lifetime value outperform endless acquisition, and how shifting your strategy can build a stronger, more profitable business.

    Why Your Customers Are Paying Attention But Still Not Buying

    Why Your Customers Are Paying Attention But Still Not Buying

    Your customers may be clicking, browsing, and paying attention, but that does not mean they are ready to buy. This post breaks down the gap between attention and intent, why high engagement can hide deeper conversion issues, and how brands can build more clarity, trust, and certainty to turn interest into action.