Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music Spotify

80. The Changes Coming to the Beauty Industry

Episode Summary

This week, Dawn sat down with CEO and Breast Cancer Survivor, Ira Green, to discuss the ups and downs of being an entrepreneur in the all natural beauty space. Ira explains how she went from creating natural deodorant in her kitchen to partnering with Marriott and The Ritz Carlton. She’s experienced everything from marketing to manufacturing mishaps but she never gave up! FREEDOM is her masterpiece and it is her mission to get people healthier one armpit at a time. Check out this week’s inspiring episode on how the word “No” should never stop you.

Key Takeaways To Tune In For

  • [3:12] Ira’s premonition from finance to the beauty industry

  • [6:24] The “Ah-ha!” moment for Ira’s brand idea

  • [11:09] Ira’s big break into the spas of Las Vegas

  • [13:35] How to stay motivated when it gets rough

  • [17:00] Getting into the big box stores is not always all its hyped up to be

  • [19:00] Ira’s lessons learned in her entrepreneurial journey

  • [22:45] You have to have a good product to start

  • [23:50] How marketing and PR have changed

  • [27:30] Manufacturing lessons learned 

  • [32:30] The changes coming to the beauty industry

    Resources talked about in this episode

    Have questions about this episode or want to submit your topic requests? 

    Visit our social media for more information

    Ready for the support of partners you can count on?

    Let’s begin.

    89. The Importance of Data Privacy in Marketing

    89. The Importance of Data Privacy in Marketing

    Or, listen on your favorite app: iTunes (Apple Podcasts) | Amazon Music | SpotifyEpisode Summary Last month Dawn took a trip, with Meta, to Washington DC to speak to our nation’s leaders about data privacy and the impact that it has on digital marketers as...

    How to Know if You Need a Business Coach OR a Consultant

    How to Know if You Need a Business Coach OR a Consultant

    As the old saying goes, “Hindsight is 20-20”. If I could have a do-over in the early stages of my business, I would have totally hired a qualified expert to help me out. But, you simply don’t know what you don’t know, right? A common question I’m asked time and time...

    How Your “eComm Expert” Could Be Hurting Your Business

    How Your “eComm Expert” Could Be Hurting Your Business

    Hiring an eComm expert to help you market your products may be hurting your business instead of helping it. How do you know if the eComm “expert” you bought for a hefty price (coach, consultant, digital marketer, support staff) is truly an expert… or just a wanna-be...